Activity

In this short guide I’ll outline the key principles and steps you will need when making best-selling products online. Online information products are the quickest and easiest products to produce and market. Also, they are inexpensive to make and eliminate delivery expenses too. The most typical information product formats are ebook, audio and video. I will talk briefly in what makes a product a best-seller, why you should create a range of products and how to proceed in case a product isn’t selling well.

So what makes something that sells? Put simply it is a mix of great value content that teaches the customer how to overcome challenging and effective marketing that advertises it to the proper people in the right way. I’m only going to write about the first part here. You have to really get to know your potential customers and understand what problems and issues they are most eager to solve. You then need to develop a product that shows them how exactly to solve that problem in a very simple, step by step way. If your product really does overcome their main challenge, is simple to implement and will also save them time, money and effort then you are onto a winner.

However well you do your research t
here is never a guarantee that your product will be a success and make you a profit. So you should plan right from the start to create a range of products and not just pin all your hopes using one. To be clear when I say a range of products I don’t just imply that you have a product for each different level from low to high price but which you have a range of low-priced products and mid-priced products and so forth. Of course, you should have more low-priced products than high-end ones but even at the very top end it’s good to possess more than one thing to provide.

You need to measure and record the results I.e. the amount of sales and the amount of visitors to your sales page. Armed with this information you will be able to identify what is working. It isn’t as simple as just dropping the products that don’t seem to be selling. You need to learn why. There may be a way to make sure they are turn a profit. For instance, it may be that if you are getting lots of visitors however, not many sales that you need to change some part of your sales page. Only ever change one thing at a time, unless you have the facility to accomplish what is known as split testing, or else you won’t know which change made the difference. A number of the key what to change and test first will be the price and the guarantee.