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In just 10 short years, Instagram is continuing to grow right into a powerhouse marketing tool that savvy entrepreneurs are embracing. As of December, 2020…

� Instagram has over 1 billion active users—which implies that your market is nearly certainly using Instagram-and your competition are, too.

� 67% of US adults use Instagram, so, although it does not have the reach of Facebook (yet) it’s definitely a platform worth leveraging.

� A younger crowd-more than 1 / 2 of Instagram users are between 18 and 29-if that’s your market, Instagram is the place to be.

� 63% of users check their Instagram feed at the very least daily-that’s a lot of eyes on cell phones!

Not only that, however the platform has enjoyed double-digit annual growth, also it shows no signs of slowing. Clearly, it is time to embrace Instagram and the energy it promises as a part of your overall marketing plan.

Instagram is like a simplified version of Facebook, with an focus on mobile visual sharing. Much like other social networks, you connect to other users on Instagram by following them, being accompanied by them, commenting, liking, tagging, and private messaging. You can also save the photos you see on Instagram.

Since it’s so visually oriented, Instagram has multiple filters you can connect with enhance photos and videos. Additional photo editing options let you straighten the image, adjust brightness and warmth, and overlay color. For videos, you can disable audio, decide on a cover frame, and, if you are using the iOS app, it is possible to trim videos.

Unique Challenges

But Instagram presents some unique challenges, and the ones might have you wondering whether it’s worth your time. The primary ones are:

1) First, it’s completely smartphone driven. Unlike other platforms, you cannot post to Instagram from your computer. In fact, you can’t even post to it from 3rd party apps. It’s fully made to attract cell phone users. So in markets where mobile usage is high (and let’s face it, that’s nearly everywhere), Instagram is a no-brainer.

2) It is also image and video centric. Unlike Facebook and Twitter and even Google+, where text updates remain the norm, Instagram demands photos.
buy tiktok followers (called "captions" on Instagram) is secondary-although, unlike various other platforms, Instagram is fairly generous with their character limit. Keep in mind that even on other platforms, images typically outperform text-only updates. So, focusing on images in your marketing is most likely a good